GIFTS WITH A CAUSE A FAIR TRADE COMPANY TO DEBUT A SUSTAINABLE FUNDRAISING MODEL TO COLLABORATE WITH ORGANIZATIONS THAT WILL CHANGE THE FACE OF PATRON ENGAGEMENT RESULTS
San Diego, CA (November 2015) — Gifts With a Cause introduces a new collaborative sustainable fundraising model. This year the United Nations established 17 global goals, the new global agenda aims at eradicating extreme poverty and protecting the planet. As members of the UN Global Compact and in accordance with the newly established global goals, all of the products offered at Gifts With a Cause are Fair Trade items. This means that they adhere to rigorous Fair Trade principles that ensure women’s empowerment, no child labor, environmental conservation, education, water access, food safety, workplace safety, and poverty alleviation . This is the beginning of new partnership opportunities that will move organizations in a positive direction. Gifts With a Cause collaborations aim to spread the word of Fair Trade, share artisan stories, and bring to life the intentions that lead to actions and outcomes.
When exploring new collaboration opportunities Gifts With a Cause noticed a lack of patron retention and attraction methods across organizations. Patrons need a sense of instant and tangible mission fulfillment. Tangible engagement (products) provides immediate gratification that captivates and promotes patron loyalty.
Partnerships with Gifts With a Cause could show the public that organizations are providing a complete circle of sustainability.
The benefits of this new approach to sustainable fundraising model collaborations will build brand awareness, increase patron retention, attract new patrons, and add a new revenue layer. This new model takes into consideration the importance of younger supporters. Research shows that the millennial generation ranging from ages 18-33 are passionate about values, and have a positive community oriented mindset. They integrate their beliefs into their choice of organizations to support. Gifts With a Cause provides tangible Fair Trade products that differentiates organizations and instantly engages patrons. These benefits occur because this sustainable cause-marketing model gives the consumer the feeling of being a philanthropist while doing something as simple as buying a Fair Trade Gift.
About Gifts With a Cause:
Gifts With a Cause is a for-purpose organization founded in 2007 with the purpose to help families in developing countries gain economic independence and receive social justice, while providing retail stores and nonprofit organizations a unique line of Fair Trade high-quality products. To date, Gifts With a Cause has provided sustainable incomes for over 10,000 artisan families in Africa, Asia, and other developing areas. Establishing itself as a leader amongst UN Global Compact businesses working toward sustainable social change.
Contact: Liz Allen